Some of the top marketing trends to look for include:
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Influencer marketing
Can deliver a higher ROI than other digital marketing methods. Influencers can build trust, improve brand awareness, and are trendsetters.
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Augmented and virtual reality
These technologies are becoming more practical and high-performance, and are suitable for mass use.
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Video marketing
Short-form videos, live streams, and interactive content are key tactics for capturing attention on platforms like YouTube, TikTok, and Instagram.
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Voice search optimization
A fast-growing SEO trend, as it’s easier for people to phrase voice queries than type texts.
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Chatbots
A big ecommerce trend, with 45% of end users considering chatbots their primary choice for customer service inquiries.
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Conversational marketing
Includes chatbots, AI assistants, and other systems that allow consumers to contact you.
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Marketing automation
Can drive up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
- AI for content creation
- High-quality content
- Nano- or micro-influencer marketing
- User-generated content
- Values-driven marketing
- Social commerce
- Personalized content
- First-party data
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Roberto Thompson
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Jerry
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