Our Workflow

Creating an effective workflow for an advertising company involves several key steps, from initial client engagement to campaign execution and analysis. Here’s a streamlined workflow you can consider:

### Advertising Company Workflow

#### 1. Client Onboarding
– **Initial Consultation**: Meet with the client to understand their needs, goals, and budget.
– **Proposal Development**: Create a tailored proposal outlining services, timelines, and costs.
– **Contract Signing**: Finalize agreements and terms of service.

#### 2. Research & Strategy Development
– **Market Research**: Analyze industry trends, target audience, and competitors.
– **Strategy Formulation**: Develop a comprehensive advertising strategy that aligns with the client’s objectives.
– **Approval Process**: Present the strategy to the client for feedback and approval.

#### 3. Creative Development
– **Brainstorming Sessions**: Collaborate with the creative team to generate ideas for content and design.
– **Content Creation**: Develop copy, visuals, and other creative assets (e.g., videos, graphics).
– **Design Mockups**: Create initial design drafts for client review.

#### 4. Campaign Planning
– **Media Planning**: Determine the best channels and placements for the campaign (e.g., social media, Google Ads).
– **Budget Allocation**: Allocate the budget across different channels based on strategy.
– **Timeline Development**: Establish a timeline for campaign launch and milestones.

#### 5. Campaign Execution
– **Ad Setup**: Configure ads on chosen platforms (e.g., Facebook, Google).
– **Content Scheduling**: Schedule posts and ads according to the campaign timeline.
– **Quality Assurance**: Review all materials for accuracy and alignment with brand guidelines.

#### 6. Monitoring & Optimization
– **Performance Tracking**: Use analytics tools to monitor campaign performance in real-time.
– **Adjustments**: Make data-driven adjustments to optimize ads, targeting, and budget allocation.
– **Client Communication**: Provide regular updates to the client on campaign performance.

#### 7. Reporting & Analysis
– **Final Reporting**: Compile comprehensive reports detailing campaign performance, insights, and ROI.
– **Client Review Meeting**: Present the results to the client, highlighting successes and areas for improvement.
– **Feedback Collection**: Gather client feedback to refine future campaigns.

#### 8. Post-Campaign Activities
– **Follow-Up**: Check in with the client to discuss ongoing needs and potential future campaigns.
– **Case Study Development**: Create case studies based on successful campaigns for portfolio use.
– **Continuous Improvement**: Evaluate the overall workflow for efficiencies and improvements for future projects.

### Summary
This workflow provides a structured approach to managing advertising projects while ensuring effective communication with clients and delivering measurable results. Adapting and refining this workflow to fit your company’s specific needs will further enhance efficiency and client satisfaction.