10 Marketing skills you need to survive

Here are some marketing skills that are in demand: 

  • Social media

    A key part of digital marketing, social media is a great way to spread the word about your product or services. 

  • Data analysis

    In today’s data-driven marketing landscape, you need to be able to gather and track a large amount of data. 

  • Email marketing

    An efficient and cost-effective way to connect with customers, you need to understand email design, personalization, segmentation, and automated workflows. 

  • Creativity

    You need to be able to think outside the box and test out different creative directions to make your message stand out. 

  • Content marketing

    A crucial part of digital marketing, content marketing helps you attract potential customers, get introductions, and have sustainable conversions. 

  • SEO

    An essential part of any digital marketing strategy, SEO helps improve your visibility in search engine results and increase your credibility. 

  • Copywriting

    You need to be able to write clear, crisp copy for emails, website landing pages, and product descriptions. 

  • Search engine optimization

    A marketing pillar that can help you gain more traffic to your website and boost sales. 

Other marketing skills that are in demand include:
Market research, Technological proficiency, Content strategy, Customer knowledge, Communication, Problem solving, Time management, Strategic thinking, and Project management. 
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    September 13, 2018
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